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Devon and Somerset

Faster broadband is on its way
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  • Latest news

    • UK Umbrella State Aid Granted by European Commission

      Broadband Delivery UK (the organisation responsible for delivering the £52 million of public funding for the Connecting Devon and Somerset Project) has been granted State Aid* clearance by the European Commission. This allows Broadband Delivery UK (BDUK) to approve local

    • BT Appointed Preferred Bidder for the Connecting Devon and Somerset Programme

      The Connecting Devon and Somerset (CDS) programme has announced that it has appointed BT as preferred bidder for the provision of superfast broadband across Devon and Somerset. The next stage of the project involves undertaking due diligence on the tender

    • Procurement Update

      As part of satisfying State Aid requirements, Connecting Devon and Somerset (CDS) is required to announce the launch of its invitation to tender (ITT) for the selection of its chosen supplier from the recent Framework arrangement set up by BDUK.

Latest News

Head in the Clouds? It Soon Will Be…


To operate a 21st Century business, embracing online technology is essential. Many businesses are future proofing their organisation by looking at how up-and-coming innovations can benefit all aspects of their operations.

 

A recent masterclass business event on social media run by Somerset County Council brought together over 130 business leaders from across the county. Guest speaker Dr Peter Cochrane OBE (a futurist and advisor to international industries and Governments) left delegates in no doubt that business innovation and growth in the future will be driven by social networks, cloud computing and superfast broadband.

“Over the past 5 years, a surge of new technologies coupled with the global financial crisis has changed everything and there is no going back” said Dr Cochrane.

“For business, change is the new constant! It isn’t just manufacturing and supply that has gone global, people and expertise are now international too.”

“Outsourcing, in-sourcing and virtual working are being overtaken by dispersed teams engaged in research, design and manufacture, with open software, access and networks now embracing open hardware and open innovation.”

“Social networks and The Cloud are no longer interesting side lines; they are becoming the new drivers of innovation and growth.”

Where to start?
Delegates at the masterclass were forward-thinking in their approach to social media for business. Many felt that they needed more information on how some of these tools worked before they could start to embrace them effectively whilst others felt that they would benefit from seeing what other companies are doing and learning from that. Some delegates felt there needed to be greater synergy between social media and other marketing and branding activities with a clear focus on monitoring results and the impact of social media on business success.

Connectivity is Crucial
Developing a strategic approach to using social media is proving essential to businesses of all shapes and sizes. Tremendous opportunities exist online, but making the most of these opportunities begins with having a reliable broadband network that provides the capacity to exploit tools that are available. Establishing the next generation of broadband across Devon and Somerset should be a major step forward in making this happen.

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