Mrs Joy Seward received the BEM award for services to the community through Sidmouth in Bloom in East Devon

Posted on: 10 October 2012

Joy Seward has, for over 40 years, served her community in Sidmouth as the President and Chief Executive of Sidmouth in Bloom – a self-funding voluntary sector organisation ensuring that Sidmouth sets and maintains exceptional standards in floral and horticultural presentation for the benefit and enjoyment of residents and visitors alike.

Joy has worked tirelessly, often at her own expense and in her own time, to facilitate, organise, encourage and motivate local townspeople, councillors, schools and other representative and trade bodies to engage fully in the objectives of Sidmouth in Bloom.

Not only is she an ambassador for the town but she inspires, advises and encourages fellow RHS competitors by her presence and courage.  She has always been careful to ensure that the whole community takes credit for and has shared in the success of Sidmouth in Bloom and the town has been recognised by awards on many occasions at international, national and regional level.

Through Joy’s work community spirit is enhanced and the prestige of the town as a holiday destination is maintained.  Her work with Sidmouth in Bloom has won Sidmouth the reputation as the floral role model for all others to follow

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