On 31 March 2012, the Department of Health launched a campaign reminding smokers about the dangers of secondhand smoke to their children and families. The adverts dramatised the fact that over 80% of secondhand smoke is invisible and odourless, making it impossible to control. So, even if you smoke near an open window or door, the smoke can travel and harm others.
The campaign will run again in 2013, launching on 5 June. Partners can find more information on the campaign in this briefing.